Monday, November 26, 2007

TYPE OF ADVERTISMENT




  • Primary demand


  • Selective demand


  • Direct Response


  • Delayed response


  • Corporate Advertising


  • Private-label


PRIMARY DEMAND ADVERTISING


This type of advertisting is basically use to promote product of a company in order to gain profits or buyers. Basically flyer are given out with product picture and price, this is simply know as primary demand advertising. Small margin of profit but in large volume of sells will cover to cost advertisments. For example carrefour, tesco, guardian and etc promote their product through flyer and newpaper ads.


SELECTIVE DEMAND ADVERTISING


Normally advertizers use this type of advertisment to get more client to work for or get new company to use their expertise. The main point of the advert is to sell the name no the product itself. So, this type of advertisement falls into selective demand. For instance google is trying to sell their name so that people will use it website for everyday use. Other example are yahoo, youtube, shell and etc. The most easiest way to see selective demand advertising is donation from big company showing big mock checks or sponsors for racing teams things like that. Bloging can also be this kind of advert to see more on blog visit https://www.google.com/adsense/login/en_US/?gsessionid=6SAnXyX7eAg

Direct Respons

Multilevel marketing is a type of an advertisment too, which is class as direct respons advertisment. Sale, discount and promotion is also considered as a direct respons advertisment. Door to door sales, salesman selling cars and etc also falls in this category of advertisment.

Delay Respons

This type of advertisment let people to think weather to buy, join or try the product. For an instant e-bay, lelong.com and etc let people to bid and decide on the things that they personally want. The time frame is given for the buyer to decide.

Corporate Advertising

For general, corporate advertising is only done ny big, big company. The best way of doing this type of advertiment is to run a show. Some television ads also fall in this type of category. The major concern about the type of advertisment is that the investment is high and the return is uncertain. Example of corporate advertising is Carlsberg, Malaysian Airlines, Trumph Organization and etc.

Private- Lable

Lable is actually a brand name use by companies to sell it's product in a very high quality market. Labeling is also plays an importanty role in advertisment, because it help to generate even more revenue in the market. Private-lable is a trademark or copy right of a companies product.



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